Saturday, May 9, 2009

What is Click Fraud?

Most search advertising uses a PPC model, which means the advertiser is charged every time someone clicks on one of their ads. Click fraud is the term used to describe clicks that aren't legitimate for some reason as ROLEX WATCHES.

This could happen when someone places content ads on their own site and then clicks on them to get the affiliate revenue, or when a competitor purposely clicks on your ads to waste your ad budget. Most often, click fraud is the result of high tech bots or scripts that run in the background and click on ads without a user's knowledge.

This a concern for advertisers and the search engines, which are interested in delivering qualified traffic to advertisers' sites. As search the Replica Watches
. If click fraud is detected and identified, then the engines generally end up with the short end of the stick. Yahoo Search Marketing's Click Fraud FAQ explains click fraud and their click protection system.

Click Forensics just released some industry-wide PPC click fraud statistics for the first quarter of 2009. The overall industry average was 13.8 percent for Q1 2009, down from 17.1 percent for Q4 2008. The drop is mainly credited to search engines' efforts to detect fraudulent clicks on their favourite Replica Movado watches and so on..

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