Saturday, October 10, 2009

Google Suggest Manipulating Searches

Google Suggest results are hurting my business. When typing in my domain (which people do for whatever reason in a search engine) it shows "MyDomain.com" as the 1st result but shows my domain with negative words about my domain as the 2nd and final suggestion "MyDomain.com sucks". Im needing to alter the Google suggestions. I saw a competitor of mine had this "sucks" term listed on their site at one point but am not sure if thats the reason its now suggested and connected to my domain. I doubt many people would actually search for "www.mydomain.com_sucks". Its all a bit odd.

If I knew the exact source that Google references to post the suggestions, it would be a great start. Google Trends shows that there are not enough searches with the term (the one including 'sucks') to have any data to display. My questions are as follows:

1-
If I manually do searches on what I want to show up (100 daily for a month) will it later be a "suggested" term offered by Google Suggest (assuming the collective world users do "mydomain.com_sucks less than that many times in a given period)? Again, the suggestion I want removed is my full domain url with a negative word which is not searched for often if ever. Yet, everyone now sees it when doing a search on my domain.

2-
Does Google Suggest "only" use the amount of searches from other users to determine the results or does Adwords play a role for their Google Suggest suggestions? If Adwords is considered, couldnt I just add those words to my keywords in Adwords to alter the suggestion results?

3-
How often are the trends (or whatever data source they use) updated for Google Suggest? In other words, if there were 100 searches in one recent week for one keyword combination but 500 collectively over a 5 year period, would the 500 old results out weigh the 100 new searches in determining what is suggested in Google Search? And how long would it take for all of the new trends to be accounted for in Google Suggest?

4-
Google Suggest states they use niche audiences for what is suggested. Australia may be different than what the U.S. suggests. Is this based on the actual IP address of the person doing the search or is this based on the various google sites (.com, .com.au, .co.uk, etc....)

5- I have no doubt that the suggested results is due to my competitor since not too many people put a domain in a search engine and then the word sucks. My competitor did have this on his site though at one point and could have possibly added it to his adwords at one point. So, if anyone knows a way to simply find out the exact methods used for the suggestion tool (that which is weighed in giving the results such as current listings, adwords, other's searches, words from top websites, etc.....) then that explanation would be appreciated.

Just so there's no ambiguity, cache and cookies are different, and browsing histories would be stored by Google and identified either via cookies or by account sign in. Since you're not signed in and cookies in different browsers are stored in different places, and you tried four of them, it's not likely that this is personalized data you're seeing.

But this is a reputation management kind of issue, analogous to but not exactly the same as having an unfriendly site in the top ten (or twenty) that ranks for [MyDomain.com sucks]. In serp-related reputation management, you need to drive the offending phrase down by creating pages with other phrases that will be commonly associated with "MyDomain.com".

With Google Suggest, you're not necessarily dealing with phrases that rank in the top 10 for MyDomain.com. You're dealing with commonly occurring phrases of which MyDomain.com is one word. Though right now, "MyDomain.com" and "MyDomain.com sucks" are the only 2 suggestions appearing in Suggest, the Suggest list will expand to as many as 10, so you're going to have create at least 9 other combinations associated with your domain name and tld that outweigh any offending phrases. This is not easy.

While we can't discuss specific domain names or search terms here, we can mention, say "microsoft.com". Type it in the Google search box and watch how the suggestions change as you type each letter... and note what happens when you get to the dot in .com, and then the "c". Finally, you'll end up with a set of products associated with "Microsoft.com" and subdirectories on the Microsoft site, which are also of course associated with Microsoft.com. You're going to have to find a way to do something similar for your domain.

Also, look at Google's suggestions for various competing domains, and note what pops up as you type their names. You'll see that there's a fairly common set of negatives that appear for domain names in any competitive market area.

Current law protects the various "review" sites that put this material up. They represent the spectrum from free speech to extortion rackets of sorts. Many of them survive by selling ads.

Note that you'll need to use Google search find out how many such pages for each phrase combination you're dealing with to get "mydomain.com sucks" and other negatives that might occur off the list.

Making AJAX Page States Crawlable - Google's Proposal

There's been some trouble with the young technical darling called AJAX. When the state of the page is coded into the URL by using a hash mark (#) it works for the human visitor - but search engines do not consider the # mark to indicate a different url, because that character is also used commonly as a page fragment identifier.

Google's proposal is to insert a new token after the hash mark. That would alert crawling technology that the following information creates a new page state, often by going to the server to update only part of the page content.

The new token Google proposes is an exclamation mark added immediately after the hash tag, so a stateful AJAX url might look like this:

http://www.example.com/page?query#!state

This approach would allow stateful AJAX urls to be shown in search results. More detail is available in the Google Webmaster Central Blog article

- MAINLY helps ONLY their SE.
- Could possibly change it's original intent AFTER the rest of web decides to use it how the web wishes, instead of how Goog wishes.

Google used up all their "benefit of the doubt" and "this is how we'd like to improve the web" points with their constant change in philosophy of rel=nofollow. At the end of the day, AJAX only really helps Google. NOT the 99.9% of the web who doesn't use or even know what AJAX is.
There was a Tweet I saw yesterday that apparently had this story wrong. It said Google was going to start serving everyone AJAX results pages. That's a whole different critter. This is about search engines INDEXING ajax content on OTHER sites. It's not about Google SERVING their own ajax pages - that's something Google is already testing.

The Tweet thing circulated a rumor that may have originally been about this proposal, but it was not accurately understood at all, and it came out garbled. By SEO BOOK NEWS
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Google supports for future SEO,
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My blog's ranking - can it improve further?

My blog's ranking - can it improve further? Q&A
I have a blog who didn't rank very well.
I updated title and description tags and almost in real time I got new, good rankings for my pages.
The question is: Are these rankings already definitive or could them furtherly improve at a next index refresh?
I still have some pages not in top positions, so, have I just to wait for a better positioning, or should I check something else?
What is in your own experience?

On today's Google, there's no such thing as "definitive" rankings. Rankings shuffle around all day every day - some SERPs churn a lot, and others not so much or so often.

There is a definite limit to what you can do on the page and on your site to help your rankings. At that point the rest of your improvement is out of your hands, at least directly - it comes from other webmasters linking to your articles.

You can help the process by creating "linkworthy" articles and networking in various ways to let others know your blog is there and might interest their website visitors. Link building is an interesting skill - and WebmasterWorld has a Link Development Forum where you can discuss and learn about various approaches.
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