Social Media Optimization

Social Media Optimization
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

SEO Fundamental Information

SEO Fundamental Information
What’s SEO?

SEOBOOK tell you SEO is the abbreviation of Search Engine Optimization. It’s the optimization process which is made for a website to get higher position in SERP (Search Engine Result Pages). The average SEO process is about 3 to 9 months.

SEO world with a comparison:
Lets say the number one search engine of the world, Google, is a digital ocean. Assume the competing sailing ships as websites in this vast ocean. The sail of a ship is the fundamental structure of a website because it is the essential thing which speeds the ship. The type and code structure of a website form the fundamental structure of that website. For instance a HTML sailing ship goes many times more faster than a FLASH sailing ship. Because HTML is technically more superior than FLASH in SEO competition.

Human factor in SEO competition:
Whether SEO is a competition in the digital world, human factor is the biggest decisive factor here. The human factor is the SEO specialist. Captain is the one who leads the sailing ship during the competition and completes the race successfully. The captain should know the ocean well where the competition takes place (Google). A clever experienced captain knows the dangerous and advantageous sides of this ocean. He knows when and from where the wind blows.

Perform these steps while making SEO:
• Have a SEO compatible website.
• Have an original and useful content.
• Use the right meta tags correctly and pay attention to the meta tags-content relevancy.
• All the steps that you make inside the website are called on-page optimization. Suppose that you are playing a strategical mind game with Google bot and try to use your brain and creativity in this game.
• After the on-page optimization, make the off-page optimization (backlink building) slowly and confidently. Make only one-way link building (links only to your website) from high quality and relevant websites.
• Optimization process is a long and demanding process. Keep up the work with patience and never give up. Suppose that you’re raising your little baby to become a mature human. Make minor updates or changes when necessary so as to have a better optimised website.

Dangerous penalty steps in SEO:
• Don’t use a copy (stolen, plagiarized) content.
• Don’t use hidden text or links on the background with the same color.
• Don’t use cloaked pages, deceptive redirects, doorway pages or duplicate site and pages.
• Don’t get paid links and try to not make reciprocal link building.
• Never do spam links in SEO.

Why is SEO difficult and why is the competition rate quite high?
The answer is quite simple. If you’re not on Google 1st page after the SEO, that SEO is not beneficial at all. The maximum traffic you will get from the monthly potential traffic of the keyword is 5% when you are on the 2nd page of Google. This 5% ratio is still exceptional. Normally it would be much lower ratio. In fact this is the awful truth of SEO. Google 1st page is the only ad space. Everything starts and ends here. As we know there are 10 websites on every page of organic search results and the first main goal is having a place in top 10 then the second main goal is rising on the first page as much as possible and finally stabilize your position.

Each website which achieves getting a position in top 10 throws a website which is used to be on the first page to the second page. Therefore the competition in SEO is quite high and ruthless. In the near future this competition in Google first page will be much more difficult because the SEO market is growing day by day. “Easy” and “guarantee” words do not take place in the dictionary of SEO world. Whether the SEO competition is big or average, every 1st page competition needs serious and professional process.

Google to adjust the effect of nofollow attribute

Has been doing search engine optimization of the students will be regarded as a reliable nofollow one of the factors. Reptiles because he can guarantee the correct identification and to prevent the emergence of a large number of spam and links to many export restrictions, but the General Assembly in the recent SMX above, Mattcutts said the effect of nofollow has been reduced.

The effect of reducing the causes of the possibility of a large number of abuse and too many SEO after nofollow a result, many pages have not been effective index, another important point is, Google believes that a large number of nofollow as a result of post, Pagerank transmission has not been effective. Of course, gossip and more: for example, that Google is crawling the depth and content of certain pages, Google in order to push Canonical strong attributes and so on.

In fact, it is difficult to imagine the role of Google to reduce the consequences of nofollow, an analysis of what is probably:

1, paid links and a large amount of spam may be effective, Nofollow previously, the other pages within the site obtained from the Pagerank value is not, strictly speaking is not to be taken into account, open up, though only Nofollow, but because Pagerank effective attenuation of transmission, although judging from the number of level or the level of quality to consider, or will be passing. This will cause more and more paid links spam. For example, the comments of so many bolg is not artificially increased the difficulty of Webmasters? Algorithm for Google itself, noise is not an increase? These are the core of the problem may be.

2, JavaScript will not be used to crawl, and now Google is crawling, but Nofollow a timely manner, it will not lead to some duplication of content. If open, then there is the phenomenon of the existence of duplicate content? Of course, up from the data model will, if a Web site ease of use, or sufficient to do the internal structure of the OK, it is the content of such distinction.

Although not very clear after adjusting the effect of Google is what kind of situation, but at least we can clearly know that the after-effects of liberalization. If this is the case then, it is possible to operate in the SEO of the page to reduce the scope, the requirements for the code page will be higher. But more to the robots.txt file, as well as the use of Canonical property.

Choosing SEO Companies on Price

SEO pricing is tricky because campaign costs from one firm to the next are all over the board. There is no standard pricing model, no minimum as it seems there is no limit to how low some companies will go while the maximum charged by some firms reaches the $10,000s. These price differentiations are influenced by reputation, size and expertise of the company, investment in products & human resources and various other factors.

Many businesses make the unfortunate mistake of purchasing SEO on price. However, rarely do they seem to factor in the cost, if the SEO decision they are making is the wrong one. Should you really do the work in-house rather than outsourcing? Can that company really offer what they claim they will accomplish at a rate of $20 per hour?

The Cost of the SEO itself--SEOBOOKNEWS

The most obvious cost is that of the SEO service itself. This cost is finite and quantifiable. So, if the service was not that expensive then all you’ve lost is a few hundred dollars right? Wrong.

Choosing SEO Companies on Price

SEO pricing is tricky because campaign costs from one firm to the next are all over the board. There is no standard pricing model, no minimum as it seems there is no limit to how low some companies will go while the maximum charged by some firms reaches the $10,000s. These price differentiations are influenced by reputation, size and expertise of the company, investment in products & human resources and various other factors.

Many businesses make the unfortunate mistake of purchasing SEO on price. However, rarely do they seem to factor in the cost, if the SEO decision they are making is the wrong one. Should you really do the work in-house rather than outsourcing? Can that company really offer what they claim they will accomplish at a rate of $20 per hour?

The Cost of the SEO itself

The most obvious cost is that of the SEO service itself. This cost is finite and quantifiable. So, if the service was not that expensive then all you’ve lost is a few hundred dollars right? Wrong.

Engaging your SEO Company Early Enough

Engaging your SEO Company Early Enough


This is something that few people do, but ideally, you should be speaking to your SEO company when you are planning your website, before you have even started to build it.

This is important because there are a number of technical website infrastructure issues of which you should be aware. Ideally, you should sit down with both your web designer and your SEO during the web design process. Unfortunately this is not something that happens frequently, but if it did, you could focus on things such as linking and site architecture, website copy balanced with SEO and a website structure set up for future growth.

The SEO company can also assist you in your domain name strategy as well as commence a link building strategy even before your website is fully launched. Consider how many precious months you lose by treating website design and SEO as two mutually exclusive steps.