Monday, July 27, 2009

SEO Fundamental Information

SEO Fundamental Information
What’s SEO?

SEOBOOK tell you SEO is the abbreviation of Search Engine Optimization. It’s the optimization process which is made for a website to get higher position in SERP (Search Engine Result Pages). The average SEO process is about 3 to 9 months.

SEO world with a comparison:
Lets say the number one search engine of the world, Google, is a digital ocean. Assume the competing sailing ships as websites in this vast ocean. The sail of a ship is the fundamental structure of a website because it is the essential thing which speeds the ship. The type and code structure of a website form the fundamental structure of that website. For instance a HTML sailing ship goes many times more faster than a FLASH sailing ship. Because HTML is technically more superior than FLASH in SEO competition.

Human factor in SEO competition:
Whether SEO is a competition in the digital world, human factor is the biggest decisive factor here. The human factor is the SEO specialist. Captain is the one who leads the sailing ship during the competition and completes the race successfully. The captain should know the ocean well where the competition takes place (Google). A clever experienced captain knows the dangerous and advantageous sides of this ocean. He knows when and from where the wind blows.

Perform these steps while making SEO:
• Have a SEO compatible website.
• Have an original and useful content.
• Use the right meta tags correctly and pay attention to the meta tags-content relevancy.
• All the steps that you make inside the website are called on-page optimization. Suppose that you are playing a strategical mind game with Google bot and try to use your brain and creativity in this game.
• After the on-page optimization, make the off-page optimization (backlink building) slowly and confidently. Make only one-way link building (links only to your website) from high quality and relevant websites.
• Optimization process is a long and demanding process. Keep up the work with patience and never give up. Suppose that you’re raising your little baby to become a mature human. Make minor updates or changes when necessary so as to have a better optimised website.

Dangerous penalty steps in SEO:
• Don’t use a copy (stolen, plagiarized) content.
• Don’t use hidden text or links on the background with the same color.
• Don’t use cloaked pages, deceptive redirects, doorway pages or duplicate site and pages.
• Don’t get paid links and try to not make reciprocal link building.
• Never do spam links in SEO.

Why is SEO difficult and why is the competition rate quite high?
The answer is quite simple. If you’re not on Google 1st page after the SEO, that SEO is not beneficial at all. The maximum traffic you will get from the monthly potential traffic of the keyword is 5% when you are on the 2nd page of Google. This 5% ratio is still exceptional. Normally it would be much lower ratio. In fact this is the awful truth of SEO. Google 1st page is the only ad space. Everything starts and ends here. As we know there are 10 websites on every page of organic search results and the first main goal is having a place in top 10 then the second main goal is rising on the first page as much as possible and finally stabilize your position.

Each website which achieves getting a position in top 10 throws a website which is used to be on the first page to the second page. Therefore the competition in SEO is quite high and ruthless. In the near future this competition in Google first page will be much more difficult because the SEO market is growing day by day. “Easy” and “guarantee” words do not take place in the dictionary of SEO world. Whether the SEO competition is big or average, every 1st page competition needs serious and professional process.

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