Tuesday, July 14, 2009

Choosing SEO Companies on Price

SEO pricing is tricky because campaign costs from one firm to the next are all over the board. There is no standard pricing model, no minimum as it seems there is no limit to how low some companies will go while the maximum charged by some firms reaches the $10,000s. These price differentiations are influenced by reputation, size and expertise of the company, investment in products & human resources and various other factors.

Many businesses make the unfortunate mistake of purchasing SEO on price. However, rarely do they seem to factor in the cost, if the SEO decision they are making is the wrong one. Should you really do the work in-house rather than outsourcing? Can that company really offer what they claim they will accomplish at a rate of $20 per hour?

The Cost of the SEO itself

The most obvious cost is that of the SEO service itself. This cost is finite and quantifiable. So, if the service was not that expensive then all you’ve lost is a few hundred dollars right? Wrong.

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