Saturday, October 10, 2009

Google Suggest Manipulating Searches

Google Suggest results are hurting my business. When typing in my domain (which people do for whatever reason in a search engine) it shows "" as the 1st result but shows my domain with negative words about my domain as the 2nd and final suggestion " sucks". Im needing to alter the Google suggestions. I saw a competitor of mine had this "sucks" term listed on their site at one point but am not sure if thats the reason its now suggested and connected to my domain. I doubt many people would actually search for "www.mydomain.com_sucks". Its all a bit odd.

If I knew the exact source that Google references to post the suggestions, it would be a great start. Google Trends shows that there are not enough searches with the term (the one including 'sucks') to have any data to display. My questions are as follows:

If I manually do searches on what I want to show up (100 daily for a month) will it later be a "suggested" term offered by Google Suggest (assuming the collective world users do "mydomain.com_sucks less than that many times in a given period)? Again, the suggestion I want removed is my full domain url with a negative word which is not searched for often if ever. Yet, everyone now sees it when doing a search on my domain.

Does Google Suggest "only" use the amount of searches from other users to determine the results or does Adwords play a role for their Google Suggest suggestions? If Adwords is considered, couldnt I just add those words to my keywords in Adwords to alter the suggestion results?

How often are the trends (or whatever data source they use) updated for Google Suggest? In other words, if there were 100 searches in one recent week for one keyword combination but 500 collectively over a 5 year period, would the 500 old results out weigh the 100 new searches in determining what is suggested in Google Search? And how long would it take for all of the new trends to be accounted for in Google Suggest?

Google Suggest states they use niche audiences for what is suggested. Australia may be different than what the U.S. suggests. Is this based on the actual IP address of the person doing the search or is this based on the various google sites (.com,,, etc....)

5- I have no doubt that the suggested results is due to my competitor since not too many people put a domain in a search engine and then the word sucks. My competitor did have this on his site though at one point and could have possibly added it to his adwords at one point. So, if anyone knows a way to simply find out the exact methods used for the suggestion tool (that which is weighed in giving the results such as current listings, adwords, other's searches, words from top websites, etc.....) then that explanation would be appreciated.

Just so there's no ambiguity, cache and cookies are different, and browsing histories would be stored by Google and identified either via cookies or by account sign in. Since you're not signed in and cookies in different browsers are stored in different places, and you tried four of them, it's not likely that this is personalized data you're seeing.

But this is a reputation management kind of issue, analogous to but not exactly the same as having an unfriendly site in the top ten (or twenty) that ranks for [ sucks]. In serp-related reputation management, you need to drive the offending phrase down by creating pages with other phrases that will be commonly associated with "".

With Google Suggest, you're not necessarily dealing with phrases that rank in the top 10 for You're dealing with commonly occurring phrases of which is one word. Though right now, "" and " sucks" are the only 2 suggestions appearing in Suggest, the Suggest list will expand to as many as 10, so you're going to have create at least 9 other combinations associated with your domain name and tld that outweigh any offending phrases. This is not easy.

While we can't discuss specific domain names or search terms here, we can mention, say "". Type it in the Google search box and watch how the suggestions change as you type each letter... and note what happens when you get to the dot in .com, and then the "c". Finally, you'll end up with a set of products associated with "" and subdirectories on the Microsoft site, which are also of course associated with You're going to have to find a way to do something similar for your domain.

Also, look at Google's suggestions for various competing domains, and note what pops up as you type their names. You'll see that there's a fairly common set of negatives that appear for domain names in any competitive market area.

Current law protects the various "review" sites that put this material up. They represent the spectrum from free speech to extortion rackets of sorts. Many of them survive by selling ads.

Note that you'll need to use Google search find out how many such pages for each phrase combination you're dealing with to get " sucks" and other negatives that might occur off the list.

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