Saturday, October 10, 2009

Google Suggest Manipulating Searches

Google Suggest results are hurting my business. When typing in my domain (which people do for whatever reason in a search engine) it shows "MyDomain.com" as the 1st result but shows my domain with negative words about my domain as the 2nd and final suggestion "MyDomain.com sucks". Im needing to alter the Google suggestions. I saw a competitor of mine had this "sucks" term listed on their site at one point but am not sure if thats the reason its now suggested and connected to my domain. I doubt many people would actually search for "www.mydomain.com_sucks". Its all a bit odd.

If I knew the exact source that Google references to post the suggestions, it would be a great start. Google Trends shows that there are not enough searches with the term (the one including 'sucks') to have any data to display. My questions are as follows:

1-
If I manually do searches on what I want to show up (100 daily for a month) will it later be a "suggested" term offered by Google Suggest (assuming the collective world users do "mydomain.com_sucks less than that many times in a given period)? Again, the suggestion I want removed is my full domain url with a negative word which is not searched for often if ever. Yet, everyone now sees it when doing a search on my domain.

2-
Does Google Suggest "only" use the amount of searches from other users to determine the results or does Adwords play a role for their Google Suggest suggestions? If Adwords is considered, couldnt I just add those words to my keywords in Adwords to alter the suggestion results?

3-
How often are the trends (or whatever data source they use) updated for Google Suggest? In other words, if there were 100 searches in one recent week for one keyword combination but 500 collectively over a 5 year period, would the 500 old results out weigh the 100 new searches in determining what is suggested in Google Search? And how long would it take for all of the new trends to be accounted for in Google Suggest?

4-
Google Suggest states they use niche audiences for what is suggested. Australia may be different than what the U.S. suggests. Is this based on the actual IP address of the person doing the search or is this based on the various google sites (.com, .com.au, .co.uk, etc....)

5- I have no doubt that the suggested results is due to my competitor since not too many people put a domain in a search engine and then the word sucks. My competitor did have this on his site though at one point and could have possibly added it to his adwords at one point. So, if anyone knows a way to simply find out the exact methods used for the suggestion tool (that which is weighed in giving the results such as current listings, adwords, other's searches, words from top websites, etc.....) then that explanation would be appreciated.

Just so there's no ambiguity, cache and cookies are different, and browsing histories would be stored by Google and identified either via cookies or by account sign in. Since you're not signed in and cookies in different browsers are stored in different places, and you tried four of them, it's not likely that this is personalized data you're seeing.

But this is a reputation management kind of issue, analogous to but not exactly the same as having an unfriendly site in the top ten (or twenty) that ranks for [MyDomain.com sucks]. In serp-related reputation management, you need to drive the offending phrase down by creating pages with other phrases that will be commonly associated with "MyDomain.com".

With Google Suggest, you're not necessarily dealing with phrases that rank in the top 10 for MyDomain.com. You're dealing with commonly occurring phrases of which MyDomain.com is one word. Though right now, "MyDomain.com" and "MyDomain.com sucks" are the only 2 suggestions appearing in Suggest, the Suggest list will expand to as many as 10, so you're going to have create at least 9 other combinations associated with your domain name and tld that outweigh any offending phrases. This is not easy.

While we can't discuss specific domain names or search terms here, we can mention, say "microsoft.com". Type it in the Google search box and watch how the suggestions change as you type each letter... and note what happens when you get to the dot in .com, and then the "c". Finally, you'll end up with a set of products associated with "Microsoft.com" and subdirectories on the Microsoft site, which are also of course associated with Microsoft.com. You're going to have to find a way to do something similar for your domain.

Also, look at Google's suggestions for various competing domains, and note what pops up as you type their names. You'll see that there's a fairly common set of negatives that appear for domain names in any competitive market area.

Current law protects the various "review" sites that put this material up. They represent the spectrum from free speech to extortion rackets of sorts. Many of them survive by selling ads.

Note that you'll need to use Google search find out how many such pages for each phrase combination you're dealing with to get "mydomain.com sucks" and other negatives that might occur off the list.

Making AJAX Page States Crawlable - Google's Proposal

There's been some trouble with the young technical darling called AJAX. When the state of the page is coded into the URL by using a hash mark (#) it works for the human visitor - but search engines do not consider the # mark to indicate a different url, because that character is also used commonly as a page fragment identifier.

Google's proposal is to insert a new token after the hash mark. That would alert crawling technology that the following information creates a new page state, often by going to the server to update only part of the page content.

The new token Google proposes is an exclamation mark added immediately after the hash tag, so a stateful AJAX url might look like this:

http://www.example.com/page?query#!state

This approach would allow stateful AJAX urls to be shown in search results. More detail is available in the Google Webmaster Central Blog article

- MAINLY helps ONLY their SE.
- Could possibly change it's original intent AFTER the rest of web decides to use it how the web wishes, instead of how Goog wishes.

Google used up all their "benefit of the doubt" and "this is how we'd like to improve the web" points with their constant change in philosophy of rel=nofollow. At the end of the day, AJAX only really helps Google. NOT the 99.9% of the web who doesn't use or even know what AJAX is.
There was a Tweet I saw yesterday that apparently had this story wrong. It said Google was going to start serving everyone AJAX results pages. That's a whole different critter. This is about search engines INDEXING ajax content on OTHER sites. It's not about Google SERVING their own ajax pages - that's something Google is already testing.

The Tweet thing circulated a rumor that may have originally been about this proposal, but it was not accurately understood at all, and it came out garbled. By SEO BOOK NEWS
Google only engine not listing,
Google supports for future SEO,
Google Understanding health-related searches

My blog's ranking - can it improve further?

My blog's ranking - can it improve further? Q&A
I have a blog who didn't rank very well.
I updated title and description tags and almost in real time I got new, good rankings for my pages.
The question is: Are these rankings already definitive or could them furtherly improve at a next index refresh?
I still have some pages not in top positions, so, have I just to wait for a better positioning, or should I check something else?
What is in your own experience?

On today's Google, there's no such thing as "definitive" rankings. Rankings shuffle around all day every day - some SERPs churn a lot, and others not so much or so often.

There is a definite limit to what you can do on the page and on your site to help your rankings. At that point the rest of your improvement is out of your hands, at least directly - it comes from other webmasters linking to your articles.

You can help the process by creating "linkworthy" articles and networking in various ways to let others know your blog is there and might interest their website visitors. Link building is an interesting skill - and WebmasterWorld has a Link Development Forum where you can discuss and learn about various approaches.
SEO BOOK NEWS

Thursday, August 6, 2009

NoFollow Links Value and PR

NoFollow Links Value and PR
I know that NoFollow links from high traffic blogs can bring additional traffic to my site, but from an SEO standpoint, do NoFollow links have any value at all? I have heard that Google probably stills gives rank to NoFollow links on giant sites like YouTube. Is that true? And what about smaller sites?

NoFollow links from high traffic blogs can bring additional traffic to my site, but from an SEO standpoint, do NoFollow links have any value at all? I have heard that Google probably stills gives rank to NoFollow links on giant sites like YouTube. Is that true? And what about smaller sites?

I can find no follow links in my backlinks. Which means that Google sees them. And remembers them. They just don't pass any value from the linking site to your site.

Nofollowed links are blocked links with no value for the SEO. They pass no pagerank and their anchor text is not taken into account by the search engines. Nevertheless they can bring you traffic.SEO Tools, SEO / SEM Blogs and Online Marketing News from SEO BOOK NEWS.

Google only engine not listing

I have optmised a website http://seobooknews.blogspot.com/ for the major search engines using best practise techniques. whilst the site is relativly new (9 months) and i am yet to establish any good backlinks, i cannot understand why this is not listed in google, when it has top 5 listings in all the other major search engines (number 1 in a lot of cases). when i do a site search within google (site:www.google.com) the majority of the otimised pages appear, such as seobooknews.blogspot.com this page is optimised to the phrase "buy rizues online", however when i do an exact search for content on this page on google, it doesn't appear. i am baffled. there is no duplicate content out there and i have already posted a google sitemap. any ideas wouyld be much appreciated.

Google and yahoo have an opposite algorithm so if you rank in google there is a big chance that you will not in yahoo vise versa. But some sites are licky to be rank in both yahoo and google and i hope i will be one of them.
Bad Credit Personal Loans I Bad Credit Loans .

Google and other search engine algorithms are different. Google needs backilnks from related site to list you in top.
So use a SERP to identify your SERP. Then start building back links with target "ANCHOR" text.

To get Google SERP one major aspect is Contents(Unique contents)
Then you should have quality backlinks. Google and Yahoo algo are different. We cant expect Google to give us a higher rank since we have higher rank in Yahoo.

Tuesday, August 4, 2009

Use SEO Keyword Strategies

Use SEO Keyword Strategies

In previous lessons I've taught you how to create your own high paying Adsense keyword lists. I've taught you how to find profitable markets, and finally, I've taught you how to spy on your Adwords competition to ensure that you're letting your competition test your keywords for you... allowing you to take their high converting keywords and using them for your own Adwords campaigns.

In today's lesson I want to cover just how important it is to structure your Google Adwords campaigns correctly the FIRST time. If you do things correctly from the beginning, it'll make your job just that much easier as time goes by.

Then, at the end of the lesson I'll show you how I use Keyword Elite to help me structure my Adwords campaigns with a few mouse clicks :-)

So, let's start off by showing what the typical Adwords advertiser will do. They'll create a campaign and ad that looks like this:

What's wrong with this? Well, there are several things that are MAJORLY wrong with this campaign. Let's list them below:

1.
They've placed ALL of their keywords into 1 single Ad group. You should place only "similar phrases" into their own separate Ad groups.
2.
The headline of their ad is horrible: a team financial
Really... I'm assuming A Team Financial is the name of their company? I really don't know... They SHOULD have included the main keyword in the title of their ad.
3.
Their ad description talks about what "their" passion is. People don't care about what the company's passion is. The ad should talk about the customer. What's in it for me?
4.
Their ad takes visitors directly to their homepage, for all of their keywords. Each keyword "group" should take visitors to an individual web page designed specifically around that keyword phrase.

So, that's the basics of splitting your keywords up into targeted groups, so you can write specific ads based on the EXACT keyword phrases that people are searching for. Make sense?

Good... That should all be pretty straightforward and easy to do. The only problem you'll run into is, let's say you created a keyword list of, say, 400 keywords.

Splitting those keywords into their own seperate ad groups could be a pain and would take forever to manually do... This is where Keyword Elite comes in handy.

Monday, July 27, 2009

Social Media Optimization

Social Media Optimization
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.